BSKYB have announced that they have been awarded 5 out of the 6 packages for the Premier league matches from 2010-2013 seasons. This is the most packages that the company are allowed due to European Commission rules regulating that not one company can have a monopoly on all games. The packages A,B,C,E and F are the slots that have been allocated with package D now more than likely to go to either Setanta or Disney owned ESPN Sports.

This is a huge positive for BSKYB who is one of only a few companies in Britain to carry on growing within this recession. The package itself is a lot more than the total paid for all six packages last time which totaled 1.6 Billion pounds. This will only mean more money for Premier League clubs which will mean a bigger gap between the Championship and foreign leagues.